MBA in Marketing – Online MBA in Marketing Degree

MBA in Marketing Degree Overview

The Masters in Business Administration Program with a concentration in Marketing develops a strong foundation of leadership and marketing skills to help you succeed in your career. Through a combination of theoretical knowledge and hands-on experience, students learn to work in a variety of professional marketing environments. Programs vary in length depending on your chosen course of study, ranging anywhere from 12-24 months and beyond. Online Marketing MBA programs offer students the flexibility of graduate study while allowing them to continue working.

Why an Online MBA in Marketing

Why get your online MBA Degree in Marketing? These are some of the main benefits of upgrading your education to a Marketing MBA:

  • The MBA in Marketing prepares qualified graduates to change careers, expand their professional horizons, and possibly receive a promotion or increase in salary.
  • The networking benefits of an MBA program are invaluable both before and after graduation.
  • Marketing MBA students learn to work in a variety of professional environments, including e-commerce, information technology, and project administration.
  • The MBA in Marketing offers increased understanding of major marketing issues such as customer behavior, advertising policies, client communication, and marketing and business plans, along with enhancing teamwork and communication skills.
  • The MBA degree expands career opportunities in lucrative fields such as public relations, business administration, and advertising.
  • Many of the top universities offer no gmat mba programs.

MBA Degree Programs

Click on the links below for more information about online mba degree programs.

Green MBA Programs

Click on the links below for more information about Green MBA programs.

MBA in Marketing Courses and Areas of Study

Individual Marketing MBA programs will vary depending on your institution of choice. The following should be taken only as a sampling of potential coursework. For a specific course list, consult your school.

  • Business-to-Business (B2B) Marketing
  • Consumer and Buyer Behavior
  • Customer Data Analysis and Relationship Marketing
  • International Marketing
  • Internship in Marketing
  • Marketing Channels and Logistics
  • Marketing Promotion and Communication
  • Market Research and Analysis
  • New Products: Planning, Developing and Marketing
  • Strategic Marketing

MBA in Marketing Career Opportunities

Below is a list of potential career paths for qualified Marketing MBA graduates. This is not a complete listing and should be considered only a representative sample of possible professional options.

  • Director of Channel Marketing
  • Director of Product Marketing
  • International Marketing Manager
  • Marketing Analyst
  • Marketing Communications Manager
  • MBA Program Director
  • Segment Marketing Manager
  • Senior Analyst, New Product Marketing Research
  • Senior Marketing Manager
  • Vice President of Marketing and Sales

We have developed some additional, in-depth resource guides below if you would like to learn more about mba in marketing careers, salaries and jobs.

MBA Marketing Salaries – Top Marketing Salaries for MBA Graduates
MBA Marketing Careers – Top Marketing MBA Careers and Jobs
Top MBA Salaries and the Degrees needed to Get Them
MBA Career Paths and Jobs for Graduates
MBA Finance Salary Resources
Career Options for Finance MBA Graduates

What You Need to Know About a MBA in Marketing

Students can customize their Marketing MBA through a variety of electives. Some programs also allow students to double-major or design their own individual majors.
As with other MBA programs, the Marketing MBA can prove both labor-intensive and costly. Strong time-management skills and a willingness to bear the expense are both essential throughout this course of study. Business programs often prefer applicants aged 25 or older, since this communicates to admissions officials that relevant work experience has been gained in recent years.

Marketing MBA students can choose between full-time study and part-time coursework, as well as between on-campus and online educations. Some online programs can be entirely completed without requiring a campus visit, while others do require an occasional presence on campus. Check with your individual school for its requirements.

MBA in Marketing Educational Requirements

MBA programs typically require a bachelor’s degree from an accredited college or university or the equivalent from a recognized international institution. Programs also require transcripts from all previous study, minimum GPA scores, and Graduate Management Admission Test (GMAT) scores.  Although many of the top programs are no longer requiring the GMAT for entrance.  A writing sample, resume, and in-person interview may also be required, as is relevant work experience. Individual application requirements vary, so check with your school of choice for specific instructions.

MBA in Marketing Accreditation

There are a number of recognized accrediting agencies and professional associations for business schools. Make sure to research the accrediting body before selecting a school.

AACSB International – The Association to Advance Collegiate Schools of Business
www.aacsb.org

Association of MBAs
www.mbaworld.com

Marketing Professional Organizations

There are a good many professional organizations for marketing professionals. These are a great resource and can provide timely and useful information.

AAAA – American Association of Advertising Agencies
www.aaaa.org

AMA – American Marketing Association
www.marketingpower.org

ANA – Association of National Advertisers
www.ana.net

ARF – Advertising Research Foundation
www.thearf.org

CMO Council
www.cmocouncil.org

DMA – Direct Marketing Association
www.the-dma.org

SEMPO – Search Engine Marketing Professional Organization
www.sempo.org

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